Posted on | August 6, 2012 by Stefano Gennarini, J.D. |
Melinda Gates has just received a free lesson on how to spend the four billion dollars collected by her foundation and the UNFPA to promote and provide contraception in Sub-Saharan Africa.
The most recent WHO Bulletin contains an interesting study detailing how marketing campaigns had a positive impact on condom use in Sub-Saharan Africa. Imagine, with a bit of marketing you could see a 100% increase in condom use! Now that is bang for your buck!
A WHO Press Release summed up the study as meaning that “people were twice as likely to use condoms, on average, if they were exposed to marketing methods, such as an effective supply of locally-branded condoms, compared to those who had not come across marketing campaigns.” The authors of the actual study were more cautious, suggesting that the data used was seriously flawed.
But I expect the folks at the UNFPA’s “Condomize!” campaign to be glad for this insight. The idea of doubling their output must be just a mouthwatering prospect for the sex-crazed and vulgar UN program.